YouTube vs. Vimeo: Which Platform to Use For Video Hosting
While I am a BIG proponent of hosting your content on your website, such as this article is done, rather than relying solely on social media for getting your thought leadership into the world, there’s more to take into consideration when it comes to video.
Yes, I want you to have your best video content on your website. However, hosting your video content here will only make the page it’s on load slower, which hurts the user experience and therefore your SEO strategy overall. Essentially when it comes to video, hosting it on your site is a hindrance rather than a benefit.
Choosing a Video Hosting Platform
It starts with figuring out your goals. Do you want to use your video to reach more people on its own or as a part of a blog on your website? Do you want to control what people see AFTER the video or do you just need the player to look nice while they are watching it? These are just a few of the considerations to take into account.
Now give me six minutes and I’ll outline the top pros and cons of each platform to help you decide the right fit for YOUR business.