The Importance of Creating a Marketing Plan with Diversity
Do you put all your money into a single investment? Clearly not. The same applies to your marketing plan. Here's how you create a diverse strategy that's not reliant solely on social media.
3 Tips for Choosing a Marketing Agency or Consultant
Lots of people can make a poor product look good. Don't get suckered in. Keep these 3 things in mind when choosing a marketing agency or consultant.
The Truth Behind Beating the Instagram Algorithm
I've got beef with the articles that promise tips to "hack" or "beat" the Instagram algorithm & now I'm exposing why and what you actually CAN do.
First Steps of Executing A Rebrand
When it comes to rebranding a business, you need to do it carefully in order to keep the brand equity you've built. Here are the first steps.
How To Choose A Marketing or Business Consultant
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The title "consultant" has always been a very vague term used by people who didn't always want to explain what they actually do. Conversations often ran something like this:
Party A: "I work in (insert field everyone understands). What do you do?"
Party B: "Oh, I'm a consultant."
Party A: (looks puzzled but nods in agreement like it all makes perfect sense)
While our explanation of a consultant is usually preceded by a qualifier or followed by an explanation, at it is for those of us who understand how lead generation works, the proliferation of consultants has increased significantly as society moves to an online working environment with flexible schedules.