How to Keep Marketing During Busy Season
It's easy for marketing to get pushed off during busy season when you're focused on client work, but that could hurt you in the long run. Here's how to avoid that.
Google Analytics 4 vs. Universal Analytics: What You Need to Know Now
GA4 is the newest analytics tool from Google. Do you really need to upgrade your account from Universal Analytics though? Let me break it down.
9 Tips for Writing Email Subject Lines
Email marketing has evolved since the pandemic started. Business owners must adjust too. Use these tips for writing email subject lines that get opens.
WordPress Vs. SquareSpace: What’s Right For Your Business?
Trying to decide between Wordpress and SquareSpace to design your websites? There are positives to each and this video breaks down what you need to know.
How To Get More Referrals from Your Network
Do you want to become more referable? Do you want the leads to come to you rather than having to go searching for them? The key to getting more referrals from your existing network and anyone you cultivate is a
The Importance of Creating a Marketing Plan with Diversity
Do you put all your money into a single investment? Clearly not. The same applies to your marketing plan. Here's how you create a diverse strategy that's not reliant solely on social media.
The Best Business Advice I Ever Received
I have always believed in the power of the written word. Long before I became a writer, a profession where a love for words is a prerequisite, I learned a very important lesson from my father
3 Tips for Choosing a Marketing Agency or Consultant
Lots of people can make a poor product look good. Don't get suckered in. Keep these 3 things in mind when choosing a marketing agency or consultant.
4 Reasons to Do Public Speaking As a Business Owner
Here are the top 4 objections I hear to doing public speaking AND real truth behind each. Public speaking is beneficial as a business owner.
Choosing a CRM: HubSpot v. Dubsado
Choosing a CRM can be tough. Here I compare the top two I recommend for small businesses: HubSpot and Dubsado. Each has pros and cons you should know.