3 Tips for Using Social Media to Promote Company Culture & Attract Talent

You know that social media is beneficial for your small business insofar as connecting with prospective clients, building a community and promoting your company services and thought leadership.

However, it can also be a great way to attract top talent – whether that is full time employees, contractors, vendors or partners. Showcase what you want to attract through visuals backed by copy that explains it in even more detail.

Here are a 3 tips for how exactly you do that:

Value collaboration? Show it.

Post photos and videos of people working in groups, remotely or in-person, and explain WHY your company has found it beneficial in the caption. This is particularly important if you have a hybrid workplace or digital business the work provided is more important than the place someone sits while they do it.

Want to attract more diversity?

Showcase diversity. Use pictures and videos with people of various races, styles and fashions in the photos. For example, have a BIPOC person, a white person, a preppy person, and a tattooed, rock t-shirt wearing person all in the same photo working together.

People want to see themselves in your imagery, whether on a website or on social media, in order to see if they are the right fit. When someone can see themselves in your marketing, they will get involved either as an employee, partner or a customer/client.

When someone can see themselves in your marketing, they will get involved either as an employee, partner or a customer/client.

Source material from existing employees/vendors/partners.

Have your employees submit photos of themselves to demonstrate what THEY value about the company.

For instance, maybe the working parent who appreciates the flexibility of working from home or a home/office hybrid model will submit a pic of themselves on a call with their child in their arms. Then another with them focused on their own computer with headphones in a solo workspace.

Then the captions can include the employee’s description of why that particular company value matters to them.

Whichever approach you take, remember that the visual element (Reel, photo, video, custom graphics) should be able to stand on their own and convey a message. The caption is there to add further context to whatever is included in the imagery.