Tips for Creating Customer Loyalty
There has been a shift in how consumers are spending money since the pandemic began and creating customer loyalty is even more important now.
First Steps of Executing A Rebrand
When it comes to rebranding a business, you need to do it carefully in order to keep the brand equity you've built. Here are the first steps.
When A Pretty Logo Is No Longer the RIGHT Logo
Sometimes the pretty logo isn't the right one for your business. Creating the RIGHT logo design requires more than aesthetics to be considered.
4 Creative Brand Activations And How to Use Them to Generate Leads
Sponsoring an event or exhibiting at a trade show is only half the marketing equation. People need to engage with you to get the ROI. Here's how to do that.
Optimizing Your Website For Search
SEO. It’s a common acronym that’s so often misused and misunderstood and that makes me crazy! Not because I need to explain it, but rather because so many other marketers don’t. They just sell an “SEO package” to a new
How To Create Your Website Architecture
No one likes a one-dimensional person and search engines feel the same way about websites. Here are my tips for creating a search-friendly website architecture.
