The Best Way to Use AI in Marketing (So Far)
AI is here and it's not going anywhere. I've been skeptical about how to use it well in marketing, but I found a way I can champion
Gary Vee’s Marketing Advice for Event Pros (And My Take On It All)
Marketer Gary Vaynerchuk spoke at an event industry conference offering up marketing advice for event professionals. Here are the top takeaways and my thoughts on each tip.
Don’t Make These 4 Mistakes with Your Event Marketing
Selling tickets to your conferences & trade shows can be stressful. Don't make it even harder by committing these 4 event marketing mistakes.
How to Use Hashtags Effectively on Social Media in 2023
Hashtags are known for getting your content seen by more people on social media. But the way to use hashtags on social has changed. Here's how.
Importance of Content Marketing for Service-Based Small Businesses
There are a lot of ways to approach marketing your business, but service-based small businesses need to prioritize content marketing. Here is why (and how) to do it.
Why Website Maintenance is So Important for Leads
Having a beautiful website is GREAT, but it also needs to be maintained regularly in order to work for lead generation. Here's why (and how) to do it.
The 2 Words to Avoid for More Effective Marketing Copy
Writing can be hard, but I BEG you for the love of all that is holy: avoid using these two words. Your marketing copy will be more effective with the alternatives offered up inside.
4 Business & Marketing Podcasts for Continuing Education
Looking to switch your podcast listening from entertainment to purposeful? Here are the top business and marketing podcasts I'm listening to now.
You CAN Have Family Time and Be An Entrepreneur. Here’s How To Do It.
It is 100% possible to have time for family and be a successful entrepreneur. These are the top 4 shifts to make it reality for you.
The First 5 Expenses When Launching A New Business
You've got an idea for a new business. Great! Before you invest things you may not need, see my list of the first 5 business expenses to get started.