A Crash Course in Understanding SEO for Small Business
SEO can be a scary buzzword, but it doesn't have to be. This video breaks down the SEO foundation all websites need, plus the ongoing work to help your search rankings improve over time.
The Best Way to Use AI in Marketing (So Far)
AI is here and it's not going anywhere. I've been skeptical about how to use it well in marketing, but I found a way I can champion
The 2 Words to Avoid for More Effective Marketing Copy
Writing can be hard, but I BEG you for the love of all that is holy: avoid using these two words. Your marketing copy will be more effective with the alternatives offered up inside.
Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
4 Steps to Getting Started with Email Marketing
You know you need to do email marketing. However, you don't know where to start and/or how to build your list. I got you. Here's the process
Is Social Media Worth the Investment for Business? The Pros & Cons to Consider
Social media is so mainstream, but it's also fickle. Is it really worth investing in for your business? Here are my top pros and cons.
5 Content Creation Hacks for Small Business Success
Whether you love or loathe marketing, it is a crucial element of small business success. Here are 5 hacks for creating content faster.
Why You Don’t Have to Follow Trends to Grow Your Brand on Social Media
Some will tell you that following trending topics and audio is the only way to grow on social media. I disagree and here's why (plus proof!)
My 3 Step Process for Turning Down Prospective Clients
When someone wants to hire your company, it can be hard to turn down that revenue. It can also be very necessary. Here's why and how I do it.
Why Video Needs to Be Central to Your 2023 Content Marketing Strategy
Content is still king but VIDEO is the queen. Here's why video should be at the core of your 2023 marketing strategy as a service business.