Is Business Slow? Here’s Your To Do List for Capitalizing on This Time
Even if you aren't servicing clients, there ARE things you can do to move your business forward during a slow season. Here's your to do list!
3 Benefits of Prioritizing PR in Your Marketing Strategy
Some may think that putting effort into PR is a "nice to have" for a business if you have money lying around to spend on such frivolous, non-revenue generating activities. However, you are smarter than that. (You are reading this
2 Tips for More Effective Email Marketing
You know you need email marketing, but doing it effectively is key to making to profitable instead of liability. Here are 2 tips to help you.
YouTube vs. Vimeo: Which Platform to Use For Video Hosting
YouTube and Vimeo are the top video hosting platforms, but which one is right for your small business? Here are the pros and cons of each.
How to Keep Marketing During Busy Season
It's easy for marketing to get pushed off during busy season when you're focused on client work, but that could hurt you in the long run. Here's how to avoid that.
Google Analytics 4 vs. Universal Analytics: What You Need to Know Now
GA4 is the newest analytics tool from Google. Do you really need to upgrade your account from Universal Analytics though? Let me break it down.
9 Tips for Writing Email Subject Lines
Email marketing has evolved since the pandemic started. Business owners must adjust too. Use these tips for writing email subject lines that get opens.
WordPress Vs. SquareSpace: What’s Right For Your Business?
Trying to decide between Wordpress and SquareSpace to design your websites? There are positives to each and this video breaks down what you need to know.
How To Get More Referrals from Your Network
Do you want to become more referable? Do you want the leads to come to you rather than having to go searching for them? The key to getting more referrals from your existing network and anyone you cultivate is a
The Importance of Creating a Marketing Plan with Diversity
Do you put all your money into a single investment? Clearly not. The same applies to your marketing plan. Here's how you create a diverse strategy that's not reliant solely on social media.