Event Sponsorship Lessons from the Boston Marathon Medal Controversy
Learn how to choose the right post, audience, and budget for boosting a Facebook or Instagram post with this detailed guide.
Don’t Make These 4 Mistakes with Your Event Marketing
Selling tickets to your conferences & trade shows can be stressful. Don't make it even harder by committing these 4 event marketing mistakes.
Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
The Single Most Important Aspect of Your Small Business Marketing Strategy
There are a lot of tactics you can use, but your entire marketing strategy should center around this one principle.
Copywriting and Content Creation Tips for Effective Event Marketing
You got out the announcement email and early bird promotion, now what? Here are some ideas for creating content to use as event marketing.
4 Creative Brand Activations
Sponsoring an event or exhibiting at a trade show is only half the marketing equation. People need to engage with you to get the ROI. Here's how to do that.
Why Effective Event Marketing Includes A Focus On Branding
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Event marketing is a hot topic these days, and rightly so. Marketing your event is what gets the details and message out to the public to draw in ticket sales, donors, or product sales. But don't get so caught up in the traditional forms of event marketing (social media promos, email marketing, advertising) that you forget about branding the event itself. Let me explain...
Why You Should Consider Unconventional Venues
Hotel ballrooms and independent event spaces are the go-to for many events. Here are the advantages of more unique venues.