Paid Media vs. Earned Media: Is Paid Worth It?
Getting your name in a media outlet is very exciting, but is paid media as beneficial as earned? Here's how to decide what's right for your brand.
A Crash Course in Understanding SEO for Small Business
SEO can be a scary buzzword, but it doesn't have to be. This video breaks down the SEO foundation all websites need, plus the ongoing work to help your search rankings improve over time.
Gary Vee’s Marketing Advice for Event Pros (And My Take On It All)
Marketer Gary Vaynerchuk spoke at an event industry conference offering up marketing advice for event professionals. Here are the top takeaways and my thoughts on each tip.
The 2 Words to Avoid for More Effective Marketing Copy
Writing can be hard, but I BEG you for the love of all that is holy: avoid using these two words. Your marketing copy will be more effective with the alternatives offered up inside.
4 Business & Marketing Podcasts for Continuing Education
Looking to switch your podcast listening from entertainment to purposeful? Here are the top business and marketing podcasts I'm listening to now.
You CAN Have Family Time and Be An Entrepreneur. Here’s How To Do It.
It is 100% possible to have time for family and be a successful entrepreneur. These are the top 4 shifts to make it reality for you.
Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
The Single Most Important Aspect of Your Small Business Marketing Strategy
There are a lot of tactics you can use, but your entire marketing strategy should center around this one principle.
Copywriting and Content Creation Tips for Effective Event Marketing
You got out the announcement email and early bird promotion, now what? Here are some ideas for creating content to use as event marketing.
Why You Don’t Have to Follow Trends to Grow Your Brand on Social Media
Some will tell you that following trending topics and audio is the only way to grow on social media. I disagree and here's why (plus proof!)