Paid Media vs. Earned Media: Is Paid Worth It?
Getting your name in a media outlet is very exciting, but is paid media as beneficial as earned? Here's how to decide what's right for your brand.
4 Questions to Answer Before Discussing Politics on Your Business Pages
We all have opinions on politics, but should you be sharing those opinions on your business pages? Here are 4 questions to ask yourself before you do.
5 Tips for Increasing Your Instagram Growth
If increasing your reach and followers on Instagram is a priority, start employing these 5 tips for what's currently working on the platform.
How To Create A Strong and Memorable Personal Brand
Everyone has a personal brand. The question is who is telling the story? Here's the exact step to create your personal branding.
Upcoming Live Trainings & Workshops
Full rundown of the live trainings and workshops I'll be hosting this month. Save your seat!
Brand Guides: Why Your Business Needs One And What to Include
Brand guides help you get the most out of the investment you made in your business's branding. Here's why you need one, when you need it and what to include.
3 Tips for Using Social Media to Promote Company Culture & Attract Talent
There are many benefits to social media but an often overlooked one is how it can be used to attract talent, partners and vendors.
3 Benefits of Prioritizing PR in Your Marketing Strategy
Some may think that putting effort into PR is a "nice to have" for a business if you have money lying around to spend on such frivolous, non-revenue generating activities. However, you are smarter than that. (You are reading this
4 Reasons to Do Public Speaking As a Business Owner
Here are the top 4 objections I hear to doing public speaking AND real truth behind each. Public speaking is beneficial as a business owner.
3 Social Media Marketing Mistakes to Avoid
Everyday I work with event professionals, solopreneurs and small business owners and every day I get questions about social media. Why? Because that sh*t is constantly changing! Yes, it is in fact difficult (for all of us) to stay up